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Endura Ltd was founded in 1992 in Edinburgh, Scotland for a keen cyclist (Jim McFarlane) after his return to Scotland for a stay of 14 months in Sydney. While living in Australia Jim was part of a team triathlon and one of the events in which it participated with his team, stole their equipment. a big disappointment with what he saw in the market when trying to replace your riding I took, decided that on his return to Scotland try to produce clothing bike that was durable and great qualities, this spirit remains even today in the Endura brand.